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How to Make Money From Bookstagram

Bookstagram is an Instagram hashtag dedicated for book-related photos, helping those searching for the next perfect book. Now, it's a term used for accounts that want to bring books into the spotlight using book-related posts with Bookstagram hashtags.
If you’re passionate about books and social media, "How to make money from Bookstagram" might be the question you’ve been asking. Bookstagram is a rapidly growing niche on Instagram, where book lovers share their reading experiences, reviews, and book recommendations. Whether you’re a casual reader or a dedicated book reviewer, you can turn your love for books into a profitable side hustle or even a full-time business. 

In this article, we’ll explore various ways to monetize your Bookstagram account, break down the steps for beginners, and provide valuable tips for growing your audience and income. Let’s dive into how to make money from Bookstagram.


1. What Is Bookstagram?

Before we dive into monetizing Bookstagram, let’s take a step back and understand what it is. Bookstagram refers to the niche community on Instagram focused on books and reading. Users—known as Bookstagrammers—share photos, reviews, and thoughts about books, often using hashtags like #Bookstagram, #BookRecommendations, or #BookLovers to connect with like-minded individuals. It's a platform where readers, authors, and publishers come together, and it offers a fantastic opportunity for anyone passionate about books to engage with a community and make money.

If you're wondering how to get started, don’t worry! We’ll guide you through building your Bookstagram profile from scratch, growing your following, and turning your book reviews into income-generating content.


2. Step-by-Step Guide to Make Money with Bookstagram

Step 1: Create Your Bookstagram Profile

To start making money, you need a solid Bookstagram profile. Here's how to create one:

  • Pick a Niche: While Bookstagram is generally about books, it’s important to carve out your unique angle. Do you focus on thrillers, young adult fiction, non-fiction, or self-help? Decide what kind of content you’ll share.
  • Profile Aesthetics: Your feed’s visual appeal matters. Invest some time in curating beautiful book photos and ensuring consistency in your color scheme. An aesthetically pleasing profile is more likely to attract followers.
  • Bio: Write a catchy bio that sums up your Bookstagram style. Include relevant keywords like "Book Reviews," "Book Recommendations," or "Literature Lover."
  • Set Your Account to Public: If your goal is to grow your following and make money, having a public profile will help you attract more followers and connect with potential partners.

Step 2: Grow Your Audience and Engage with Followers

To make money on Bookstagram, you need a dedicated and engaged audience. Here's how you can build it:

  • Post Consistently: Regular posting keeps your audience engaged. Aim for 3-5 posts a week. You can also use Instagram Stories to keep followers up to date with your reading journey.
  • Use Hashtags: Hashtags are crucial for visibility. Use popular hashtags like #Bookstagram, #BookLovers, #ReadingGoals, along with niche-specific ones that reflect your book genre.
  • Engage with Your Community: Reply to comments, follow other Bookstagrammers, and engage with their content. Building relationships will help you increase visibility and attract more followers.
  • Collaborate with Others: Engage in collaboration opportunities, such as "buddy reads," joint posts, or shoutouts, to expand your reach.

Step 3: Monetize Your Bookstagram

Once your profile is set up and you’ve gained a steady following, it’s time to monetize your account. There are several ways you can make money from your Bookstagram account:


3. Ways to Make Money with Bookstagram

1. Sponsored Posts and Brand Partnerships

One of the most common ways to make money on Bookstagram is through sponsored posts. Brands, publishers, and authors often collaborate with influencers to promote their books or related products.

  • How It Works: When you partner with a brand or publisher, they pay you to post content featuring their books, products, or services. In return, you’ll need to create an authentic post that resonates with your followers.
  • How to Get Started: Once you have a steady following (usually 5,000+ followers), you can reach out to publishers or book-related companies offering sponsored collaborations. Alternatively, platforms like Grapevine, Fohr, or Influence.co can connect influencers with brands.
  • Pro Tip: Only partner with brands and books that align with your audience and values. Authenticity is key in maintaining trust with your followers.

2. Affiliate Marketing

Affiliate marketing is another way to make money through Bookstagram. By joining affiliate programs, you can earn commissions when your followers purchase books or products using your unique affiliate link.

How It Works: You promote a book or product, and if someone purchases it through your affiliate link, you earn a percentage of the sale.

Popular Affiliate Programs: Some top affiliate programs include:

  • Popular affiliate programs include Amazon Associates and the Book Depository Affiliate Program. Another great source for book recommendations and affiliate links is Goodreads, where you can build lists and reviews that align with your Bookstagram themes.
Pro Tip: Create an Amazon wishlist or book recommendations page with your affiliate links to make it easier for your audience to support you.

3. Selling Bookish Products

If you love to create or design, selling book-themed products is an excellent way to monetize your Bookstagram. This can include bookmarks, book sleeves, bookish apparel, or literary-themed artwork.

  • How It Works: Set up an online shop using platforms like Etsy or Shopify to sell your products. Promote them on your Bookstagram page.
  • Pro Tip: Pair your products with personalized content—like showing off your bookmarks in photos or creating themed collections based on your book reviews.

4. Offer Paid Reviews or Services

As your influence grows, publishers and authors may approach you to review their books. While some may offer free books in exchange for reviews, others are willing to pay for an honest and detailed review.

  • How It Works: Many self-published authors or smaller publishing houses are looking for honest reviewers who can provide exposure. You can charge a flat fee or request free books in exchange for your reviews.
  • Pro Tip: Be transparent about your paid reviews and keep them honest. Your followers will appreciate authenticity, which will help maintain credibility.

5. Host Giveaways and Contests

Giveaways are a great way to attract new followers while promoting book brands or authors. Brands are often willing to sponsor giveaways in exchange for exposure.

  • How It Works: You can host giveaways for books or related products. In exchange for the giveaway prize, brands may offer you a commission or sponsor your giveaway.
  • Pro Tip: Make sure to partner with brands that align with your Bookstagram theme, and ensure your giveaways are fun and engaging to encourage maximum participation.

4. Tips for Growing Your Bookstagram Account

Building a successful Bookstagram takes time and effort, but with the right approach, it can be a fun and rewarding way to make money. Here are some tips for growing your Bookstagram account:

  • Create Quality Content: Invest time in crafting beautiful photos, engaging captions, and honest reviews. Quality content is more likely to get shared, increasing your visibility.
  • Engage with Your Audience: Reply to comments, host Q&A sessions, and ask questions to get your followers involved. The more you engage, the more your account will grow.
  • Use Instagram’s Features: Utilize Stories, Reels, and IGTV to showcase different aspects of your Bookstagram. These features can help you reach new audiences.
  • Leverage Analytics: Monitor your account’s performance using Instagram Insights to see which content works best and optimize accordingly.

Frequently Asked Questions

Can you make money from Bookstagram?

Yes, Bookstagrammers can make money through brand partnerships, sponsored posts, affiliate links, and collaborations with publishers or authors.

How to create a Bookstagram?

Start by setting up an Instagram account focused on books, post engaging reviews, and use relevant hashtags. Keep visuals aesthetic and build a consistent theme.

How to make money with a Bookstagram account?

Monetize through affiliate links, brand collaborations, promoting books or bookish products, and sponsored posts.

How to start a successful Bookstagram?

Focus on quality content, engage with followers, network with other Bookstagrammers, and maintain a consistent posting schedule.

How to make money with a Bookstagram influencer?

Build a following, reach out to publishers or book brands, and offer to promote their books or products for a fee.

How to make a profitable Bookstagram?

Grow your follower base, join affiliate programs, and pursue paid partnerships with book-related companies.

How do book lovers make money?

Book lovers can earn by reviewing books on Bookstagram, freelancing as book reviewers, or creating book-related content on other platforms.

Can I earn money by reading books?

Yes, by sharing reviews on platforms like Bookstagram, writing summaries, or joining affiliate programs to recommend books.

How often should I post on Bookstagram?

Aim for 3-5 times a week to keep your audience engaged and grow your following.

Can Bookstagrammers make money?

Absolutely. Many monetize by partnering with publishers, using affiliate links, and engaging in brand collaborations.

How can one make a successful Bookstagram?

Engage with followers, post high-quality photos, provide genuine reviews, and actively participate in the Bookstagram community.

How to make money from Bookstagram?

Use affiliate links, engage in sponsored posts, collaborate with book-related brands, and sell bookish merchandise if possible.

Book Influencer: What does it mean?

A book influencer shares book recommendations and reviews, impacting followers' reading choices and potentially earning through collaborations.

How to make a successful Bookstagram?

Stay consistent with content, interact with followers, use book-related hashtags, and post eye-catching, themed images.

Conclusion: Start Earning with Bookstagram

By now, you should have a clear understanding of how to make money with Bookstagram. Whether you're posting sponsored content, using affiliate marketing, or selling book-related products, there are multiple ways to turn your Bookstagram passion into a profitable venture.

As you embark on this exciting journey, remember that success in Bookstagram requires dedication, authenticity, and consistency. Start small, grow your audience, and experiment with different monetization options to find what works best for you. And most importantly, enjoy the process of sharing your love of books with a community of like-minded individuals.


By following these steps, you’re well on your way to making money with Bookstagram while engaging with a vibrant literary community. Happy reading and commenting!

I'm Sherin Devassy, the founder and editor of The Money Blossom. I love writing practical articles that help others invest intelligently to build wealth. I have graduate degree in Economics and have spent the last 15 years writing and successful ways to investing in stock market. I also have an investment club running. If you want to get in touch with me, hit me up on Facebook or LinkedIn or Twitter